Milldam Public Relations Launches Crisis Communications Practice For Data Center Industry

As critical infrastructure continues to play a ubiquitous role in
society, it’s imperative that providers and vendors have a readily
executable crisis communications plan

Public Relations
, a full-service
public relations firm
, today announced the launch of its Mission
Critical Crisis Communications Practice
, the first crisis
communications practice dedicated to the data center ecosystem. The new
service is being launched in response to the lack of preparedness in the
data center industry when responding to negative events tied to data
center operations.

From ride sharing apps to air travel and e-commerce, critical
infrastructure plays a prevalent role in the daily lives of most people,
driving the need for data center operators, and the vendors servicing
them, to have the communications tools available when there is a
downtime episode or other cataclysmic event that is linked to data
center operations.

The cost to an organization’s reputation can be irreparable and haunt
the organization for months and even years after the event is resolved.
In this era of digital proliferation, critical infrastructure providers
need the tools to respond to negative news and take actionable steps to
alleviate the concerns of all stakeholders, while maintaining a unified
message following an event.

“Having a crisis communications plan and being able to implement is akin
to an insurance policy for your organization’s reputation,” said Adam
Waitkunas, President of Milldam Public Relations. “Over the last several
years, we’ve seen numerous critical infrastructure providers and others
throughout the data center ecosystem with a lack of communications
preparedness when a serious event takes place. With MPR’s nearly fifteen
years of experience in the critical infrastructure space, we are well
positioned to assist data center operators and vendors with a plan, and
have the bandwidth to navigate organizations through a crisis while
appropriately engaging relevant stakeholders.”

According to an article in Data
Center Knowledge
, an hour of data center downtime on average costs a
provider $260,000. While that’s a large number, it does not take into
account the often immeasurable costs to the company’s reputation and
credibility within the industry. Getting in front of a negative story
while keeping the lines of communication open for all stakeholders, and
ensuring that employees are not going rogue can help lessen the blow to
corporate reputation and standing in the market. For example, a recent downtime
involving a large bank caused great confusion when different
reports about the cause of the downtime issue were spreading throughout
the press and online forums.

Additional information on MPR’s Mission Critical Crisis Communications
Practice can be found at

About Milldam Public Relations

Concord, Massachusetts-based Milldam Public Relations is a full-service
public relations firm that provides competitively priced strategic
communications to a diverse array of clients. Services include press
releases, white papers, case studies, bylined articles, crisis
communications and event management. Founded in 2005, Milldam Public
Relations has solidified its position as the go-to public relations firm
for companies in the critical infrastructure space.

For more information on Milldam Public Relations, please go to
or visit the company’s Facebook,
and Instagram


Milldam Public Relations
Adam Waitkunas
(office voice)

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