TrueBlue Names Jeff Dirks Chief Information and Technology Officer and Carl Schweihs President of PeopleManagement

Company Focused on Leading the Industry in Technology-Powered

TACOMA, Wash.–(BUSINESS WIRE)–TrueBlue, a global leader in specialized workforce solutions, announced
new appointments to its senior executive team as the company works to
redefine the staffing experience and underscore market leadership.
High-tech industry veteran and innovator Jeff Dirks was named TrueBlue’s
Chief Information and Technology Officer, overseeing the company’s
digital transformation. Carl Schweihs, an accomplished business leader
known for accelerating growth, will serve as the President of People
Management, a core division of TrueBlue.

Dirks, who is replacing the retiring CTO Carole McCluskey, has spent
nearly three decades developing cutting-edge technology solutions that
help businesses and people. He will lead the expansion of TrueBlue’s
AI-powered technologies that are bringing new possibilities to staffing
and recruitment process outsourcing, including its popular JobStack
and Affinix

Dirks is a military veteran and entrepreneur who spearheaded two
successful tech startups before joining TrueBlue in 2018 as the Senior
Vice President of Corporate Technology. In his new role, he oversees
business product software and cloud R&D, analytics and data science,
enterprise applications, cybersecurity, IT infrastructure services and
cloud platform services (AWS) for TrueBlue’s global technology

Carl Schweihs is replacing the departing president of People Management
Jonathan Means. A collaborative leader with a proven track record of
driving strong financial and operational performance, Schweihs will set
the corporate direction for three distinct staffing businesses that make
up PeopleManagement: Staff Management | SMX, SIMOS Insourcing Solutions
and Centerline Drivers.

Schweihs previously served as TrueBlue’s Senior Vice President of
Strategic Accounts – delivering the full spectrum of TrueBlue’s
solutions to produce higher ROI for the world’s largest brands. Prior to
this, he helped to drive strong business performance at TrueBlue, Seaton
Corp. and Grant Thornton in a variety of financial leadership roles. He
joined TrueBlue following its acquisition of Seaton Corp. in 2014.

Jeff has deep experience and the right vision to lead TrueBlue’s
efforts in transforming the traditional staffing model through
technology innovation,” said Patrick Beharelle, CEO of TrueBlue. “Carl’s
sharp business acumen and customer-centric approach will help us to
strengthen our market penetration and growth. Both are forward-thinking,
passionate leaders who will help us to deliver even more value for our
clients, associates and business.”

About TrueBlue

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce
solutions that help clients achieve business growth and improve
productivity. In 2018, the company connected approximately 730,000
people with work. TrueBlue’s PeopleReady segment offers industrial
staffing services, PeopleManagement offers contingent and
productivity-based on-site industrial staffing services, and PeopleScout
offers recruitment process outsourcing (RPO) and managed service
provider (MSP) solutions to a wide variety of industries. Learn more at


Jennifer Grasz
Vice President, Corporate Communications

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