IRI’s Robert Sanders to Dissect Today’s U.S. Supplement Market at the Council for Responsible Nutrition’s Annual Conference



Robert Sanders, EVP, Healthcare and Home Practice Leader, IRI®




On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?” The session will address top manufacturers, brands, and the consumer, as well as their preference for certain supplements and why they buy them in certain channels.




The theme for this year’s conference is Destination: Vitality, which emphasizes all the work that has already been done and what the future holds for dietary supplements. During this conference, thought leaders will come together for a full day of sessions in order to address those need-to-know issues in the dietary supplement industry.




Friday, Nov. 8, 2019


Supplement Users vs. Non-Users: What Do We Know?


11:20 a.m. – 12:00 p.m. PT




Council for Responsible Nutrition’s Annual Conference


Park Hyatt Aviara Resort


7100 Aviara Resort Drive


Carlsbad, CA 92011

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:
Shelley Hughes

Phone: +1 312.474.3675


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