Former AppNexus and Google executive joins leading CDP executive team to support growing enterprise demand for advanced CX and personalization technology
NEW YORK–(BUSINESS WIRE)–#ATT—Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, today announced the appointment of Doina Harris to Chief Product Officer.
Harris previously spent 4 years at AppNexus (now part of Xandr, the advertising technology arm of AT&T), first as Global Managing Director of the Ad Tech Buyer division, and then as Head of Customer Success, and finally as Head of Analytics and Finance. Prior to AppNexus, she spent 8 years at Google in multiple Strategy and Partnerships leadership positions.
“The CDP category represents the intersection of marketing, advertising, data and analytics,” said Jason Davis, Co-Founder and CEO, Simon Data. “Doina brings to Simon Data a unique and expansive skillset centered around a deep focus on customers and a strategic understanding of overall market trends, that will further define Simon Data’s offering and more broadly shape the CDP space as it evolves.”
As part of the Simon Data executive leadership team, Harris will oversee product development, commercialization, strategy and finance. Working closely with co-founders CEO Jason Davis, President Josh Neckes, and CTO Matt Walker, she will continue to advance Simon’s product roadmap, develop greater CDP education and adoption in the marketplace, and identify new innovative technology to further enable marketers to engage in a personalized way with their customers.
“Traditional customer data engagement models have lost efficacy. Marketers are now looking for solutions to better understand their customers, experiment and adapt faster around the customer experience in a way that does not drive further complexity,” said Doina Harris, CPO, Simon Data. “Simon Data is at the forefront of this shift, and I am excited to join and further accelerate their growth trajectory.”
Active within the technology and marketing industries, Harris has spoken at various events, including Advertising Week and DMEXCO, on topics including customer engagement and women in leadership. She loves spending time with her husband and two young children, as well as indulging her nostalgia for classic programming languages and how it informs the way we think about systems today. Harris holds a BA from Harvard University and an MBA from Harvard Business School.
This momentum comes on the heels of Simon Data’s launch of its Transform initiative and recent Series C funding of $30 million led by Polaris Partners. To learn more, visit: https://www.simondata.com/resources/simon-cpo-doina-harris/
About Simon Data
Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure. For more information, visit www.simondata.com.
Hotwire on behalf of Simon Data