Kount upgrades the Identity Trust Global Network with Kount Control, advanced Account Takeover Protection, to stop malicious logins and enable personalized customer experiences through adaptive friction
BOISE, Idaho–(BUSINESS WIRE)–Kount, the leader in identity trust and digital fraud protection, today announced Kount Control, the industry’s first adaptive protection solution to stop account takeover fraud. Companies now have access to a unified and customizable solution to combat malicious logins and bots, credential stuffing, and brute force attacks while also enabling personalized customer experiences through an adaptive friction model.
“As fraud continues to become more sophisticated and exploits vulnerabilities beyond payment transactions, it is critical companies look to an account protection solution like Kount Control,” said Julie Conroy, Research Director at Aite Group. “Through the Identity Trust Global Network, Kount Control lets companies assess the risk level behind each login and deliver customized user experiences to maximize their desired business results.”
Kount Control – Account Takeover Protection is comprised of three layers: protection, policy and customization, and reporting and data presentation.
The protection layer of Kount Control evaluates user behavior, device and network anomalies to detect high-risk, anomalous login activity such as bots, credential stuffing and brute force attacks. This helps determine in real-time whether a login should be allowed, declined, or challenged with step-up authentication.
In the policy and customization layer, Kount Control provides the capability to customize user experiences and reduce friction by identifying and segmenting users based on common characteristics, such as VIP users or trial users. Unlike other solutions, Kount Control provides a rich set of essential data for delivering adaptive friction with the necessary precision. This dataset includes user type, device specifics, IP risk, geolocation, custom data, and more.
The reporting and data layer of Kount Control provides login trend data that includes device and IP information, both of which are often not available to fraud teams. Having the ability to quickly identify and report on failed login attempts, risky IPs, compromised accounts, and inbound anomalies not only allows businesses to stop account takeover attempts, it uncovers trends that enrich their own data and inform future policies.
“Our new Kount Control Account Takeover Protection is the industry’s first solution to provide an adaptive and customizable way to not only prevent account login fraud, but also personalize the customer experience,” said Brad Wiskirchen, CEO, Kount. “With account takeover fraud up 78% in recent years, this is something businesses need to address now.”
Kount’s Identity Trust Global Network delivers real-time fraud prevention, account protection, and enables personalized customer experiences to more than 6,500 leading brands and payment providers. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions in order to personalize user experiences across the spectrum of trust—from frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payments, account creation, and login events, while reducing digital fraud, chargebacks, false positives, and manual reviews. www.kount.com